Pro bono is a type of volunteerism in which volunteers donate their professional skills and services for the public good. Taproot focuses on pro bono in areas like marketing, tech, HR, strategy, and finance.
Pro bono support helps nonprofits with limited resources immensely by helping them build capacity for long-term sustainability. Professionals also reap huge benefits from pro bono service. They can leverage pro bono as an opportunity to hone current skills in a new context, stretch themselves, and apply new skills.
Corporations reap huge benefits too—so much so that more companies are doing pro bono to directly benefit their business by providing employees with service opportunities that stretch their skills and foster innovation. It’s a win-win-win for corporations, employees, and the social sector.